Product Description: When it comes to setting a company's competitive strategy, few departments can have a greater impact than the finance department-and yet few are so woefully underutilized. This forward-thinking book helps CFOs, CEOs, and other financial leaders completely redefine their roles, turning finance into an integral part of the organization's growth strategy and a partner in its business plan. The book moves beyond traditional tools and skills to uncover a wholly new way of thinking about finance-where the real impact of products and services is accurately measured and business plans are analyzed for their ability to increase value for shareholders. In today's complex financial world, issuing "report cards" on groups and divisions is a hopelessly outdated model. Partnering for Performance helps the finance department become a strong ally and powerful asset for achieving true competitive advantage.