Product Description: Joe Cossman, with almost no money and only a high school education, became a multimillionaire selling some of the most unique products ever made. Bill Cohen has counseled literally thousands of small businesses to help them achieve peak performance and success. Together, they'll show you how becoming rich isn't necessarily the result of a graduate degree, connections, or luck. If you want to start making real money you have to work smart - and take advantage of the unused 90% of your brain to "think yourself rich." Best of all, thinking yourself rich takes no real training ... and you can do it at any time and any age. This valuable guide discloses dozens of business-tested techniques and strategies to help you start your own venture ... maximize your brain power ... and build more wealth than you ever dreamed possible! Includes dozens of sample ads, forms, exhibits, and business planning schedules you can use right away ... as well as scores of real-life case histories of the authors' success principles in action.